On 29 December 2006, take off clearance for an Easyjet B737-700 which had been lined up ready for a night departure from Geneva was delayed whilst a business jet which had just landed cleared the runway. Take off clearance was given when further landing traffic, A KLM Cityhopper F100, was at IMC at a range from touchdown of 2nm finals. When the F100 became visual at 350 ft agl, the flight crew did not notice the accelerating B737 on the runway. As the B737 was nearing V1, ATC cancelled the take off clearance and instructed the F100 to make a non standard missed approach involving a turn off the runway extended centreline. The B737 continued the take off, subsequently advising that it had been considered inappropriate to make the high speed rejected take off which would have been required.