Marketing and Communication of the ATCO Job - Phase 2 - Study - The ATCO Job as Perceived by its App

Marketing and Communication of the ATCO Job - Phase 2 - Study - The ATCO Job as Perceived by its App

Publication info
Author
EUROCONTROL
Category
HF-ATM
Date of publication
06/06/2003

Marketing and Communication of the ATCO Job - Phase 2 - Study - The ATCO Job as Perceived by its Applicants. This report summarises the findings across countries of Phase 2 of the Air Traffic Controller (ATCO) Job Marketing and Communication Study conducted in 2001 within the European Air Traffic Management Programme (EATMP) by the Human Factors Management Business Division (DAS/HUM) of EUROCONTROL, formerly known as the Human Factors and Manpower Unit (DIS/HUM). It contains an analysis of 1,912 replies to a questionnaire from applicants for the ATCO job. The data originate from six Air Navigation Service Providers (ANSPs). The report provides information (inter alia) on how applicants learn about the ATCO job, what influences their choice, what job perceptions they have, what working conditions are important to them, what are their perceived images of the job and what alternative jobs they consider. This report also segments the applicant population into different target groups and analyses their possible corresponding communication messages.

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