Fire in the air is one of the most hazardous situations that a flight crew can be faced with. Without aggressive intervention by the flight crew, a fire on board an aircraft can lead to the catastrophic loss of that aircraft within a very short space of time. Once a fire has become established, it is unlikely that the crew will be able to extinguish it.
Time is critical
The following table from a UK CAA report in 2002 supports the generally held view that, from the first indication that there is a fire onboard the aircraft, the crew has on average approximately 17 minutes to get the aircraft on the ground.